Madeline Richardson
Chief Executive Officer & Technology Expert
I’m the technical and operational backbone of FractionALL™. I build the systems, automation, websites, and processes that turn chaotic growth into predictable, scalable results.
What I Do at Wag The Dog
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Build and manage custom websites and landing pages
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Implement CRM systems, automation (Zapier/Make), and sales pipelines
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Create KPI dashboards and accountability frameworks
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Optimize lead generation and digital marketing systems
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Turn operational chaos into disciplined, revenue-generating machines
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Let’s make your business work.
My Story
Madeline Richardson brings hands-on experience in digital systems, marketing execution, and operational support.
At Ezra Healing, a cross-border wellness platform, she helped scale daily revenue from $10K–$15K to $20K within weeks after a viral press campaign. She built the CRM workflows, sales funnels, automation sequences, and backend infrastructure required to support that growth.
She now manages the marketing execution side of the technology stack for NexWaste, a Texas waste management company, where she built the professional website and oversees digital marketing and lead-generation systems.
Raised inside the family business at Critter Crossings Corp., Madeline got an early start running MySpace fundraising campaigns that generated up to $2,500 per day. By age 10, she had built a YouTube channel that received a monetization offer. Later, multi-department operations leadership at Pipette.com further shaped the execution-first approach she brings to FractionALL.
Contact
Ready for real systems and execution? I'm always looking for new and exciting opportunities. Let's connect.