Julie Marie Miller
Founder & Director of Brand Strategy,
Publicity & Media Relations | Narrative Architect
I founded Wag the Dog Brand Firm because I saw too many businesses with great ideas but broken execution. My job is to make sure the strategy actually gets done — with compliance, systems, and real results.
What I Do at Wag The Dog
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Lead overall brand strategy and positioning
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Handle publicity, media relations, and awareness campaigns
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Oversee compliance and operational infrastructure
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Direct client acquisition and ensure every project actually gets executed
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Enforce the accountability that turns ideas into measurable growth
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We don’t just market your business. We make it work.
My Story
30+ Years of Getting It Done - I'm "ON IT!"
I’ve built and led nationally recognized animal rescues, created viral fundraising campaigns (“A Dog A Day” and “Fund-A-Pitty”), and generated national media coverage on ABC and CBS. I’ve served as Executive Director of a 501(c)3, run compliance and operations for multiple nonprofits, and built my own PR and consulting firm from the ground up. I’ve worn every hat: brand development, web design, social media, email marketing, event management, fundraising, merchandise, public speaking, and full nonprofit compliance.
Most recently I served as COO pro tem at Ezra Healing, keeping communication and operations aligned during rapid growth.
Contact
If you’re tired of chaos and ready for a team that installs real systems, let’s talk.