Madeline Richardson
Chief Executive Officer & Technology Expert
I’m the technical and operational backbone of FractionALL™. I build the systems, automation, websites, and processes that turn chaotic growth into predictable, scalable results.
What I Do at Wag The Dog
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Build and manage custom websites and landing pages
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Implement CRM systems, automation (Zapier/Make), and sales pipelines
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Create KPI dashboards and accountability frameworks
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Optimize lead generation and digital marketing systems
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Turn operational chaos into disciplined, revenue-generating machines
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Let’s make your business work.
My Story
Madeline Richardson brings hands-on experience in digital systems, marketing execution, and operational support.
At Ezra Healing, a cross-border wellness platform, she helped scale daily revenue from $10K–$15K to $20K within weeks after a viral press campaign. She built the CRM workflows, sales funnels, automation sequences, and backend infrastructure required to support that growth.
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She now manages the marketing execution side of the technology stack for NexWaste, a Texas waste management company, where she built the professional website and oversees digital marketing and lead-generation systems.
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Raised inside the family business at Critter Crossings Corp., Madeline got an early start running MySpace fundraising campaigns that generated up to $2,500 per day. By age 10, she had built a YouTube channel that received a monetization offer. Later, multi-department operations leadership at Pipette.com further shaped the execution-first approach she brings to FractionALL.
Contact
Ready for real systems and execution? I'm always looking for new and exciting opportunities. Let's connect.